Catering Equipment -For some caterers they are willing to take on any event you throw at them, however others specialize in niche catering, offering the highest quality services in those areas because they devote their time to their craft, be it weddings, training luncheons or corporate catering.  Regardless of the niche, it's important to consider this type of catering because some clients don't want a jack of all trades, they want a specialist.  If you specialize, one of the best ways to boost your business and your marketing is to go for the big companies.


If you want to market to the big players and corporate functions then create a top 100 list of companies, and try to include Cupcake Stands - only companies with more than 500 employees on the books.  With that many employees, you're more likely to get a high quality gig with the potential of side jobs from individual employees who need a good caterer.


Of the top 100 companies you list, send a letter off that states your proposal and your service offering along with the benefits of using you as a caterer.  Arm it with a catchy headline to hook your prospects and send it off.  Give it some time to sink in then do a personal follow up on your letter.  This can help increase conversions and if you can get just 10% of a return then you're already increasing your business.


Cupcake Stand -One thing to note is that you don't have to limit your marketing to once in a blue moon.  Every year and every quarter brings something new with potential for more clients.  Graduations, sports games, weddings, company celebrations and more all occur throughout the year.  Prepare for those celebrations and more with timely marketing.  Here are some other things you can do to boost marketing and increase business.


Thank You Letters - Thank You is an important phrase in our language and when you thank a customer it shows that you truly appreciate their business.  It's a small gesture that we all need to make more often.  It's also a great way to drum up repeat businesses and get people talking about you.


Loyalty Programs - People tend to love freebies so if you reward your customers for staying loyal, for sticking around and for regularly using your catering services then you're likely to continue to retain those clients for future events.



Catering Equipment -Referral Programs - there's no better way to get people to talk about your business and spread the word about who you are then to offer them a bonus for doing so.  The reward you offer is up to you, whether its discounts, gift cards, or monetary kickbacks.  The important thing is that your clients are getting what they want and so are you.


Reaction Campaigns - A smart way to market your business is to keep track of the clients you currently have.  If you notice that orders start to fall away and you're getting fewer catering bookings for a certain client then you can react and reach out to them to retain their business.


Keep in mind that it's not necessary to run out and do everything under the sun in order to market your business.  You just need to spend time thinking about what will work for you.  Test a few ideas, implement those that work and modify and continue to test those that don't work.

Cupcake Stands -Looking for the most affordable catering equipment?  Stop it.  If you want to have the best chafers, cupcake stands and displays then you need to invest in your business.  Even the cupcake stand at the end of your dessert line contributes to your image, so come to CateringEquipment.com to make sure you put your best foot forward.