Catering Equipment
-For some caterers they are willing to take on any event you throw at
them, however others specialize in niche catering, offering the highest
quality services in those areas because they devote their time to their
craft, be it weddings, training luncheons or corporate catering.
Regardless of the niche, it's important to consider this type of
catering because some clients don't want a jack of all trades, they want
a specialist. If you specialize, one of the best ways to boost your
business and your marketing is to go for the big companies.
If you want to market to the big players and corporate functions then create a top 100 list of companies, and try to include Cupcake Stands
- only companies with more than 500 employees on the books. With that
many employees, you're more likely to get a high quality gig with the
potential of side jobs from individual employees who need a good
caterer.
Of the top 100 companies you list, send a letter off
that states your proposal and your service offering along with the
benefits of using you as a caterer. Arm it with a catchy headline to
hook your prospects and send it off. Give it some time to sink in then
do a personal follow up on your letter. This can help increase
conversions and if you can get just 10% of a return then you're already
increasing your business.
Cupcake Stand -One
thing to note is that you don't have to limit your marketing to once in
a blue moon. Every year and every quarter brings something new with
potential for more clients. Graduations, sports games, weddings,
company celebrations and more all occur throughout the year. Prepare
for those celebrations and more with timely marketing. Here are some
other things you can do to boost marketing and increase business.
Thank
You Letters - Thank You is an important phrase in our language and when
you thank a customer it shows that you truly appreciate their
business. It's a small gesture that we all need to make more often.
It's also a great way to drum up repeat businesses and get people
talking about you.
Loyalty Programs - People tend to love
freebies so if you reward your customers for staying loyal, for sticking
around and for regularly using your catering services then you're
likely to continue to retain those clients for future events.
Catering Equipment -Referral Programs - there's no better way to get
people to talk about your business and spread the word about who you are
then to offer them a bonus for doing so. The reward you offer is up to
you, whether its discounts, gift cards, or monetary kickbacks. The
important thing is that your clients are getting what they want and so
are you.
Reaction Campaigns - A smart way to market your
business is to keep track of the clients you currently have. If you
notice that orders start to fall away and you're getting fewer catering
bookings for a certain client then you can react and reach out to them
to retain their business.
Keep in mind that it's not necessary to run
out and do everything under the sun in order to market your business.
You just need to spend time thinking about what will work for you. Test
a few ideas, implement those that work and modify and continue to test
those that don't work.
Cupcake Stands -Looking for the most
affordable catering equipment? Stop it. If you want to have the best
chafers, cupcake stands and displays then you need to invest in your
business. Even the cupcake stand at the end of your dessert line
contributes to your image, so come to CateringEquipment.com to make sure
you put your best foot forward.